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There’s a strategy behind your website structure beyond just making it look pretty. Each page on your wedding website serves a purpose for growing your business. Strategic website structure, design, and content improve the client’s journey and experience, making them more likely to become your next client. What pages are absolutely essential for your wedding […]
A question I always get is, “Should I put prices on my website?” All entrepreneurs struggle with this question. There are so many factors to consider when deciding between pricing pages or custom quotes. As a web designer, I’ve seen and done it all. Some wedding professionals love pricing pages because they set client expectations […]
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A well-optimized Google Business Profile (GBP) can give your business more visibility, engagement, and conversions. I always tell my clients to set one up. It’s simple and free, so why not attract more visitors to a Google Business Profile and, therefore, your business? There’s a common misconception that it’s only for local businesses, as these […]
Pricing is one of the hardest things to decide on as an online service provider. There’s so much competition out there. You don’t want to be the cheapest or the most expensive, but still price fairly and competitively. It’s a struggle! You know what can help? A custom brand. Branding influences how your audience sees […]
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In December of 2024, I hit a breaking point with my marketing. You know the feeling—the one where you’re doing everything but somehow still feel like you’re doing nothing? Posting, emailing, networking, tweaking my website… yet my efforts felt scattered. I needed a game plan. So, I hired a marketing consultant, Kelly Potts Co., to […]
If you’ve been following my journey, you already know: a major rebrand is in the works! Along with new visuals, a refined message, and some backstage magic, I’m focusing at the stage that will probably be my favorite, and maybe most challenging—my website audit. It’s the best way to understand what’s working, what’s outdated, and […]
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Building an SEO strategy can feel like trying to solve a Rubik’s cube while blindfolded. It’s complex, full of moving parts, and if you’re a service-based business owner, your needs might not fit the same SEO advice floating around for product-based businesses. Whether you’re a wedding planner working with local couples or a business coach […]
Photo via Adobe Stock In the wedding industry, where visual storytelling and emotional resonance drive engagement, maintaining a unified brand voice and identity across different social media platforms is essential for building trust and recognition. By creating a consistent presence, wedding-related businesses can foster loyalty and attract the right clientele. Here’s how to ensure your […]
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Alright, wedding pros, let’s talk about something that can seriously up your business game: local visibility. You know couples are searching high and low for the perfect planner, florist, or photographer near them, and we want them to find you, not your competitors. So, let’s dive into some on-page SEO magic to boost your local […]
Look, first impressions in the wedding industry aren’t just important—they’re everything. Your website is often the first touchpoint potential clients have with your brand. If you’re aiming for high-end couples, every detail on that site matters. A bespoke website design isn’t just a luxury; it’s a necessity to stand out, create an upscale experience, and […]
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