Branding Strategy + Visual Identity for Female-Owned Small Businesses
The short stack
Because a Strong Brand is the Foundation of Every Great Business
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Your brand is more than just a logo—it’s the first impression your business makes and the story it tells. With The Short Stack, we’ll help you build a cohesive, intentional identity that sets the tone for your success.
As a brand designer specializing in branding for creative small businesses, I focus on strategy-first branding that aligns with your goals and attracts your ideal audience.
Like Brunch without the Mimosas, Your Brand Feels Incomplete
- A logo that doesn’t reflect your business’s values or personality.
- Trying to stand out in a crowded market.
- Attracting the right clients who align with your vision.
Branding can feel overwhelming—especially when you’re juggling all the moving parts of your business. If you’re struggling with:
The Short Stack is designed to bring clarity, confidence, and strategy to your brand.
It’s time to reset.
What Is The Short Stack?
A clear brand strategy built on research and purpose.
A polished, professional visual identity.
The confidence to present your business with pride and consistency.
When you invest in branding, you’re not just getting a logo—you’re getting a complete identity that makes your business instantly recognizable and unforgettable.
The Short Stack is our signature branding service, carefully crafted for small businesses ready to elevate their identity. It’s about more than design—it’s a strategic approach that creates alignment between who you are and how your business shows up in the world.
You'll leave with:
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The Process: Designed for Simplicity and Success
01. discovery session
02. Brand Strategy
03. Visual Identity Design
Branding doesn’t have to feel complicated. Our process is straightforward, intentional, and collaborative:
04. Brand Guidelines
What’s Included in The Short Stack?
Every detail is thoughtfully curated to ensure your brand shines:
- A primary logo, alternate logo, and brandmark
- Custom color palette
- Typography suite
- A detailed brand strategy document
- PDF brand guidelines
This isn’t just a logo package—it’s a complete branding system that serves as the foundation for all your future marketing efforts.
what our clients are saying
'I first used Kelly for my branding and loved working with her so much I decided to re do my website with her! She did an amazing job on both and was so sweet and easy to work with. I really didn't have a vision or know what I wanted to do but Kelly took what little information I could give and transformed my brand and website in to something I am so proud to show off. If you're looking for someone to do your logo and website, look no further, I cannot say enough great things about working with Kelly!"
Ashley H.
The Skin Studio
The Investment
Starting at $1800.
Your brand deserves more than a cookie-cutter solution. it's time to level up with the short stack.
The Short Stack is an investment in your business’s future, starting at $1800, with the option to add on custom illustrations starting at $300. Payment plans are available.
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Got Questions? We’ve Got Answers.
How long does the process take?
Can I add other services?
I love the designs you’ve done with custom illustrations. What is the additional cost?
Typically, about 2 weeks from start to finish. Add 1-2 weeks if adding a custom illustration.
Absolutely. Many of our clients make their Short Stack a Full Stack, our combo service combining branding and a one-week website, to really step-up their game.
Custom illustrations start at $300 per illustration. We can always get on a call about your ideas so I can give you a more accurate estimate.
Do you offer payment plans?
I sure do! I get it, investing in your business is a big commitment and I want to make sure you are in a place to make the best decisions for your business. Plans are available in up to 6 monthly payments.
Your Brand, Refined and Ready
Your brand is more than a visual—it’s the key to building trust, attracting your ideal clients, and standing out in your industry. With The Short Stack, we’ll create a branding foundation that supports your business’s growth and success for years to come.
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