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When I first started my brand and web design business, I worked with any platform that came my way. So I have years of experience working on pretty much every main website-building platform. And while there are many great options, when it comes to Showit vs WordPress, there are a few key differences to consider […]
As a brand and web designer, I am all about creating digital marketing strategies for small businesses. If you are a small business owner, you have my utmost respect. Starting something is hard. Sticking with it is even harder. Butttt….. I happen to believe it would be a lot easier if you had some marketing […]
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Part of being a web and brand designer is creating beautiful, aesthetic websites that represent you as a business owner. The other (arguably more important) part is having a deep understanding of strategy, SEO, and the client sales journey. Your website can’t just be pretty. It needs to be strategic, too. And when you work […]
As a Showit website designer, I have real conversations with real business owners every day. Part of my design process includes getting up close and personal with these women, asking them why they started their business, and listening to their goals. And do you know what every single one of them wants? Business freedom. They […]
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There’s a strategy behind your website structure beyond just making it look pretty. Each page on your wedding website serves a purpose for growing your business. Strategic website structure, design, and content improve the client’s journey and experience, making them more likely to become your next client. What pages are absolutely essential for your wedding […]
A question I always get is, “Should I put prices on my website?” All entrepreneurs struggle with this question. There are so many factors to consider when deciding between pricing pages or custom quotes. As a web designer, I’ve seen and done it all. Some wedding professionals love pricing pages because they set client expectations […]
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A well-optimized Google Business Profile (GBP) can give your business more visibility, engagement, and conversions. I always tell my clients to set one up. It’s simple and free, so why not attract more visitors to a Google Business Profile and, therefore, your business? There’s a common misconception that it’s only for local businesses, as these […]
Pricing is one of the hardest things to decide on as an online service provider. There’s so much competition out there. You don’t want to be the cheapest or the most expensive, but still price fairly and competitively. It’s a struggle! You know what can help? A custom brand. Branding influences how your audience sees […]
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In December of 2024, I hit a breaking point with my marketing. You know the feeling—the one where you’re doing everything but somehow still feel like you’re doing nothing? Posting, emailing, networking, tweaking my website… yet my efforts felt scattered. I needed a game plan. So, I hired a marketing consultant, Kelly Potts Co., to […]
If you’ve been following my journey, you already know: a major rebrand is in the works! Along with new visuals, a refined message, and some backstage magic, I’m focusing at the stage that will probably be my favorite, and maybe most challenging—my website audit. It’s the best way to understand what’s working, what’s outdated, and […]
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