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A well-optimized Google Business Profile (GBP) can give your business more visibility, engagement, and conversions. I always tell my clients to set one up. It’s simple and free, so why not attract more visitors to a Google Business Profile and, therefore, your business? There’s a common misconception that it’s only for local businesses, as these […]
Pricing is one of the hardest things to decide on as an online service provider. There’s so much competition out there. You don’t want to be the cheapest or the most expensive, but still price fairly and competitively. It’s a struggle! You know what can help? A custom brand. Branding influences how your audience sees […]
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In December of 2024, I hit a breaking point with my marketing. You know the feeling—the one where you’re doing everything but somehow still feel like you’re doing nothing? Posting, emailing, networking, tweaking my website… yet my efforts felt scattered. I needed a game plan. So, I hired a marketing consultant, Kelly Potts Co., to […]
If you’ve been following my journey, you already know: a major rebrand is in the works! Along with new visuals, a refined message, and some backstage magic, I’m focusing at the stage that will probably be my favorite, and maybe most challenging—my website audit. It’s the best way to understand what’s working, what’s outdated, and […]
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Building an SEO strategy can feel like trying to solve a Rubik’s cube while blindfolded. It’s complex, full of moving parts, and if you’re a service-based business owner, your needs might not fit the same SEO advice floating around for product-based businesses. Whether you’re a wedding planner working with local couples or a business coach […]
Photo via Adobe Stock In the wedding industry, where visual storytelling and emotional resonance drive engagement, maintaining a unified brand voice and identity across different social media platforms is essential for building trust and recognition. By creating a consistent presence, wedding-related businesses can foster loyalty and attract the right clientele. Here’s how to ensure your […]
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Alright, wedding pros, let’s talk about something that can seriously up your business game: local visibility. You know couples are searching high and low for the perfect planner, florist, or photographer near them, and we want them to find you, not your competitors. So, let’s dive into some on-page SEO magic to boost your local […]
Look, first impressions in the wedding industry aren’t just important—they’re everything. Your website is often the first touchpoint potential clients have with your brand. If you’re aiming for high-end couples, every detail on that site matters. A bespoke website design isn’t just a luxury; it’s a necessity to stand out, create an upscale experience, and […]
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Your website is more than just a digital storefront; it’s your 24/7 sales tool. For wedding professionals, it’s the place where potential clients get a first impression of your work, your style, and your professionalism. So, why settle for something that’s just “good enough” when you can have a website that stands out and actually […]
As a wedding professional, your branding and website are two of the most important tools you have to attract the right clients and showcase your expertise. In such a visually-driven industry, keeping your branding and website design up to date can mean the difference between landing dream clients or watching them go to a competitor. […]
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