Why You Need a Professional Showit Website Designer for Your Wedding Business
Your website is more than just a digital storefront; it’s your 24/7 sales tool. For wedding professionals, it’s the place where potential clients get a first impression of your work, your style, and your professionalism. So, why settle for something that’s just “good enough” when you can have a website that stands out and actually converts?
As a Showit website designer specializing in working with wedding pros, I’ve seen firsthand how a strategically designed, custom website can elevate a business. Whether you have one signature service, or an extensive menu of offers, your website should do the heavy lifting—guiding visitors from curious browsers to booked clients.
Why Showit is the Best Platform for Wedding Professionals
With so many website platforms available, it can be overwhelming to know which one is right for your business. Having worked with nearly 100 wedding professionals over the last 2.5 years, I can confidently say that Showit is the best platform for creatives in this industry.
Showit offers unmatched creative freedom, allowing for fully customizable designs without needing a single line of code. This means you can have a website that is not only beautiful but also completely tailored to your brand. For wedding professionals who need to showcase visual portfolios, guide clients through their services, and maintain a sophisticated brand image, Showit is the ideal platform.
Still unsure?I have another blog post that dives a little deeper into different platforms and which is the best option for your business.
But having the flexibility to design isn’t enough—you need someone who knows how to turn that creative freedom into a functional, high-converting website. That’s where a Showit website designer, like myself, comes in.
The Power of a Custom Showit Website
When you opt for a custom Showit website, you’re investing in more than just a pretty design. Custom websites are built with strategy in mind. Every decision—from the layout and user experience to the SEO and mobile responsiveness—is crafted to serve your business goals.
Many of my clients initially consider using a template, only to later realize that templates, while a great starting point, can’t always capture the full scope of what their business needs. I am honestly a big fan of templates and the DIY approach when your business is just starting out. But, once your revenue has grown, templates can limit your options, while custom designs open doors to tailor-made solutions that perfectly match your brand and target audience.
A custom Showit website ensures that:
- Your brand stands out: Your website is designed from scratch, ensuring that it’s unique to your business and not just a reworked template used by hundreds of others.
- It’s optimized for conversion: Strategic design elements guide visitors from landing on your homepage to inquiring about your services, helping turn casual browsers into booked clients.
- You have full creative control: After the design process, Showit’s drag-and-drop features make it easy for you to update your content without needing to touch a single line of code.
- You have SEO best practices in place: Unfortunately, many templates I have seen don’t have much in the way of SEO. My philosophy on websites is that a beautiful website is important (especially in the wedding industry), but if no one can find it, what’s the point??
The ROI of a Custom Showit Website
You might be thinking, “Is a custom website really worth the investment?” The short answer is yes. A custom website can bring a significant return on investment (ROI), especially when designed with intention.
- Increased inquiries: A well-designed website helps establish trust with potential clients, which in turn leads to more inquiries and bookings.
- Higher-end clients: If you want to attract higher-budget clients, your website must reflect the quality and experience they expect. A custom Showit website positions you as a high-end brand, elevating your business.
- Save time and frustration: Instead of spending countless hours trying to tweak a template, you get a website that’s built for you. Ultimately, saving you time and allowing you to focus on running your business.
One previous client is a living example of this. Jeslyn from Jeslyn Yvonne Photography saw a huge boom in her business after launching her new brand and website last year.
Jeslyn went from budding photographer with no website, to flourishing, business-owning badass. Yes, her super fun and easy-going personality is a contributing factor, but I can’t help but think the brand and website play a role, too.
When Jeslyn came to me ready to make an impact on her business, we jumped right in to her new brand and website. Since launching she has seen results like:
- Continual increase in SEO traffic and keyword rankings
- Raised prices
- Booked 28 weddings since website launch (up from 5 the previous year!!)
What to Look for in a Showit Website Designer
When choosing a Showit website designer, you’re not just hiring someone to create a website. You’re partnering with a strategist who understands how to align design with your business goals. Here are a few things to keep in mind when looking for the right designer:
- Portfolio: Make sure the designer’s portfolio aligns with your aesthetic and vision. Look for diversity in their work to ensure they can capture your unique brand.
- Experience in the wedding industry: Working with someone who knows the ins and outs of the wedding industry is key. They’ll understand your audience and what’s important to showcase, whether it’s your portfolio, pricing, or client testimonials.
- Client testimonials: Trust is critical. Check out what past clients have to say about working with the designer and the results they’ve seen from their new website.
As a specialist in Showit websites for wedding professionals, I bring all of these elements to the table—ensuring you get a website that reflects your brand and speaks directly to your ideal client.
The Showit Design Process: What to Expect When Working With Me
Working with a Showit website designer doesn’t have to be overwhelming. In fact, my goal is to make the process as smooth and enjoyable as possible. Here’s a breakdown of what you can expect when working with me:
- First Date: We start with a deep dive into your brand, business goals, and website needs. This allows me to design a site that’s perfectly aligned with your vision.
- Courting: From wireframes to full designs, I work to create a website that is not only beautiful but also functional and optimized for user experience.
- Engagement: You’ll have opportunities to provide feedback, ensuring that every detail of your site meets your expectations.
- Get Hitched: Once your website is live, I’ll provide a full walkthrough and training, so you feel confident managing and updating your site moving forward.
Each experience is truly customized to meet your business’ needs, but generally you can expect these steps (plus a Starbucks gift card and launch gift along the way 😉).
The Importance of SEO for Wedding Professionals
It’s not enough to have a website that looks amazing—it also needs to be found by your target audience. That’s why SEO (Search Engine Optimization) is such a critical part of every Showit website I design.
I incorporate essential SEO strategies into every custom site:
- Keyword research: Ensuring that your site targets the right keywords to bring in qualified traffic.
- Image optimization: Compressing images and adding alt tags to improve site speed and accessibility.
- Metadata: Writing optimized meta titles and descriptions to help your site rank higher in search results.
- Google Tool Set Up: I’ll make sure your tools are set AND teach you how to use them.
With my help, you’ll not only have a visually stunning website but one that attracts organic traffic and helps you grow your business. In fact, I am SEO Certified from some of the best in the game, Duo Collective, and an active member of their on-going SEO community to ensure I am providing my clients with the best and most up-to-date SEO services.
Real-Life Success Stories
I’ve had the pleasure of working with some incredible wedding professionals over the years. And I’ve seen firsthand how a custom Showit website can transform a business. Here are a few success stories from past clients:
- Wedding Planner in Reno-Tahoe: Kelsey went from a self-made, single-page website with no SEO rankings and no traffic to a Full Custom Brand and Website. Her website now accurately represented Kelsey’s personality, a blogging strategy to build SEO traffic, and ranking for 6 highly-competitive, industry-specific keywords
- Luxury Cake Decorator: Cyndi now books her cake services months in advance, has multiple “booked out” months on her calendar, and is ranking for 10 new keywords.
- Destination Photographer: Amber McNeal Photography is one of my favorite websites that gives amazing results. Check out this Case Study reviewing her website in depth.
These real-world examples show how strategic design and optimization can make a significant impact on your business.
Ready to Elevate Your Online Presence?
Your website is the most important marketing tool for your wedding business. It’s the place where potential clients learn about your services, see your portfolio, and ultimately decide if you’re the right fit for their big day.
If you’re ready to invest in a website that truly reflects your brand and helps you grow your business, let’s chat. As a Showit website designer who specializes in working with wedding professionals, I’m here to create a site that works as hard as you do.
Sign up for a free website evaluation here. Or jump right ahead to inquiring with me and let’s get your new website in the works.
XO, Kelly
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