How Your Business Freedom and Work-Life Balance Rely on Your Brand and Website
As a Showit website designer, I have real conversations with real business owners every day. Part of my design process includes getting up close and personal with these women, asking them why they started their business, and listening to their goals. And do you know what every single one of them wants?
Business freedom. They want a work-life balance. To be able to turn their phone off and be present with their families, without missing out on leads.
And do you know what I tell them? I get it. I didn’t quit my 9-5 (or more like a 7-6 since I was an elementary school teacher) just to feel as stressed, burnt out, and overwhelmed. Nope! I started my business for freedom, and to give that same freedom to other entrepreneurs and female founders.
You might not think that brand and website design can have much of an impact on your work-life balance… but, well, you’re wrong (lovingly). Your branding, website design, and SEO can be the reason you finally find business freedom this year. Keep reading to learn how!
How Strong Branding & Strategic Web Design Give You Business Freedom
When you think about freedom, what do you picture? For a lot of my clients, it’s the freedom to be present with their families. They want a business that supports their lifestyle. For you, maybe it’s the ability to take a week off and fly to Italy. Or maybe you just want a career that lets you sleep in on the weekdays; emails can wait.
Whatever your version of business freedom is, let me tell you one very important thing: it IS possible. You just need to build the right foundations. And by the right foundations, I mean creating a solid marketing plan and strategy so that you don’t have to worry about finding leads. Because, if we do this right (and that’s kinda my whole job), your leads will find you.
Branding & Messaging: Speaking Directly to Your Ideal Client
A strong foundation is made of three parts, and the first part is your branding and messaging. Both of these words refer to the way you show up in the world. It’s how your business looks, feels, and interacts with ideal clients. Your brand is your first impression, and it should attract the people you are genuinely excited about working with.
This, of course, means that you need to have a deep understanding of your ideal client. Are you a wedding pro? If so, what kinds of couples do you enjoy working with? Some people love a big wedding with a 3-tier cake and an all-night dance party. Other people prefer intimate elopements in the mountains. Ask yourself what excites you, what makes you say, “Wow, I love my job.” Get specific about who your ideal client is and what they look for when hiring their wedding vendors.
This is the first step, because everything else depends on having a strong brand identity that speaks directly to your ideal client! (If you want to dig deeper into your branding and messaging, check out this blog, What is Branding? And Why Does it Matter for Wedding Vendors?) Part of business freedom includes the freedom to say no to clients who don’t align with you!
Website Design: A Digital Space that Feels Like Home
Once you have a strong brand and you know exactly who you want to work with, we can move on to step two: website design. This is when somebody like me digs deep into your branding and starts building a digital space that feels like you. My custom-built, strategic websites invite your ideal clients into your world. They subtly bring them along on a journey, showing them that while they have a problem, you are the solution.
Your website design also reflects everything special about you, from colors to images that show off your personality. When you work with a professional web designer, you can have fun, strategic design that provides top-tier user experience and rakes in inquiries. Read more about how your website design attracts the right leads on the blog Designing for Your Ideal Client. It has some great real-life examples of how your brand should speak to your specific client (if I do say so myself).
SEO: Getting in Front of the Right People
Here’s where we get nerdy with it. Once you have a strong brand and a quality website, I go into the back-end of your website platform and start incorporating SEO (aka Search Engine Optimization).
This is where the business meets the freedom. SEO works while you sleep. Your website gets on the first page of Google, where your ideal clients are praying they’ll find someone like you. Thanks to SEO, they found your website through an easy Google search. Thanks to your solid website design, they can learn everything they need to know about you and what you offer. And thanks to your killer branding, they feel seen by your website and feel confident enough to take the next step in booking you.
Business Freedom Through Branding, Web Design, & SEO
Attaining business freedom isn’t necessarily easy, but it isn’t exactly hard, either. You just need to work with someone who knows what they’re doing and understands that strategy is just as important as aesthetics. (That’s me, by the way).
Whether you’re looking for just branding, just website design, just SEO, or all three together, I would be honored to work with you. My whole goal is to help female entrepreneurs like you find your work-life balance. Life is so beautiful when you’re not glued to your phone or stressed about your next lead coming in! Ready to find business freedom and fall in love with your life again? Let’s get cooking. Contact me to secure your spot!
