I am the queen of snacks. My 15 month old son would be the king. The kid can EAT. So having spent my fair share of time eating, shopping, and browsing menus for the best snacks of all time, I have also thought about what snack would best represent my business. (Normal, I know.)

Cutting Right to the Chase: If Kelly Ryann Co. were a snack, it would be Annie’s Cheddar Bunnies.

Okay, okay. Bold statement to make without any proof to back it up. So, let me explain how I have come to this very bizarre conclusion. When establishing the brand for Kelly Ryann Co., I created four words that would help drive who my brand would be: Intentional, Relatable, Enthusiastic, and Balanced. Let me break it down:

Intentional: Those crunchy little bunnies are easy to throw in the bag for an on the go snack. They serve their purpose at fulfilling hunger, and taste pretty good while they are at it. They like to get to the point and not waste anyone’s time (including a hungry toddler).

Relatable: Quick note here that relatable and obtainable are not the same thing. Cheddar bunnies are certainly harder to obtain than, let’s say, Goldfish or the store-brand version. But, they appeal to a wide range of customers because they are simple and tasty, yet slightly classy and fun.

Enthusiastic: I mean, the cute little shapes makes you at least a tiny bit happy. They are enthusiastic just based on being adorable.

Balanced: Annie’s uses organic ingredients so even though the snack wouldn’t necessarily be considered “healthy” they are a better option, offering good balance. (This is not the same kind of balance I refer to as a part of Kelly Ryann Co.’s branding, but I’m comparing a snack to a business… there are going to be some stretches.)

You might be thinking… we’ve officially lost her. Kelly is out of her damn mind. BUT, hear me out.

I was able to relate my business to something so incredibly random, like a grocery store snack, because of the intention behind my brand. 

I know my brand inside and out. I know the values it encompasses, the goals it holds, the direction it is going, the voice it speaks with. I can tell you the color codes of my palette and explain my logo to you, yes. But my brand is so much more than that. 

When you truly and fully KNOW your brand and what it stands for, you can better understand so many aspects of your business. Okay, are you ever going to need to know what snack represents your brand? Probably not… please let me know if you come across this problem in the future…But having such a deep connection with your brand sets the tone for who you are and how you operate. 

If you read this post and feel like, “yikes… one day I’m a hostess cupcake and the next I’m hot cheetos!” You may need help clarifying your brand and your direction. Send me a message here, and let’s talk about booking your business for a brand strategy session.