Hi and welcome! My name is Kelly and I am a website designer and brand creation specialist. I work with creative entrepreneurs setting out to do the dang thing and live a life they are wildly passionate about.
Due to my job, I see a lot of websites. I mean we all do. In 2022, we spend a lot of time on the Internet (or I think it’s safe to assume that you do if you are currently reading a blog about website mistakes).
I probably spend more time than the average American viewing, observing, auditing, and taking notes on small business and creative entrepreneurs’ websites. There are some things that stand out as amazing qualities, like phenomenal brand voice and professional design. But there are 3 common mistakes I see in website world that I want you to avoid.
Whether it is page to page or button to button, there should be a consistency across your website’s overall style. Each page should have the same vibe, brand elements, and colors. But think even smaller. All headings should be the same font, color, and size. Margins should remain consistent across each page and canvas. And any animations or clickable features should have the same effects. When these things are missing, your website can easily look unprofessional and confusing to a potential client.
The Fix: Really nail down your brand. Buy a template or hire a custom designer to ensure that having a consistent style throughout your website is automatic.
Want to take it a step further? Work with a copywriter to make your voice sound consistent as well. (I have plenty of recommendations if you want to go that route!)
Your homepage should be concise and clear with key information readily available to your visitors. Check out my top 5 homepage must-haves here.
When you DON’T have these 5 things, potential clients can feel lost and confused, making it nearly impossible to convert them to paying customers.
The Fix: Use my 5 must-haves to outline your homepage before your start. Or make sure you use a template that lays out all of these details for you. (Hint: Kelly Ryann Co. templates made custom for creative entrepreneurs are launching soon!)
The power of a button on a website is more than one might realize (did I mention I’ve looked at a lot of websites…) Every page should have several options to click to contact you, look at your products/services, or reroute back to another page on your site. Leave no excuse for a potential client to leave your site without getting what they are looking for!
The Fix: Every page on your site should have a Menu, Footer, and Contact button at a MINIMUM. Aim for one clickable button or link per section, with multiple places to get to your contact page.
Starting your website from scratch is a huge task, and you want to make sure you are doing it right. To make sure you avoid all of these common mistakes, let’s set up a free call and discuss how to make your website work for you. No commitment necessary.