How to Structure Your Wedding Website for Maximum Client Inquiries

There’s a strategy behind your website structure beyond just making it look pretty. Each page on your wedding website serves a purpose for growing your business. Strategic website structure, design, and content improve the client’s journey and experience, making them more likely to become your next client. 

What pages are absolutely essential for your wedding website, and what are some extra pages to consider? Keep reading to find out!

Homepage: Your First Impression

Your homepage is the digital face of your business. It’s probably one of the first pages someone will land on to explore your business and offerings. You need to make a good first impression!

Home pages should have these essential elements:

• Compelling and clear headline
• Messaging that speaks directly to your target audience
• Brief sections that lead to other main web pages (about, services, contact, etc.)
• A strong CTA leading to the next step in the customer journey
• High-quality images to showcase your work

Your home page needs enough detail for someone to be able to get the gist of your business by only visiting that page. It’s like a little intro to who you are and what you do!

About Page: Building Trust and Connection

Business owners struggle with About pages because writing about yourself is weird! But this is where you can truly start to connect with your target audience. Make a personal introduction that engages the reader right away. 

Then, move into your professional background and experience in the wedding industry. It shouldn’t read like a resume. Make it fun and interesting to read about, even if that means leaving a few things out! 

You can mix personal anecdotes with client-focused messaging. For example, you might mention how stressed you were planning your wedding and wish you would have had all the knowledge you have now. You’re relating to couples while showing them what it’s like to work with you.

Feel free to share some fun facts about yourself, too! Weddings are so important for couples, and they want to actually like the people they hire to make their day perfect.

Services Page: Defining Your Offerings

Your services page is the time to break down your wedding packages or services. Explain exactly what they get by working with you. This is where you can subtly point out your unique value proposition. What makes you different from other wedding vendors?

If applicable, clearly show your pricing or a ‘starting at’ range. Most couples will be looking for vendors they connect with and price shopping. Giving them your pricing right away prevents the risk of getting on a discovery call only to find out that you’re too expensive for their budget. I talk more about deciding between pricing pages or providing custom quotes in this blog!

FAQ sections are helpful on services pages. This is where you’re really selling the couple. An FAQ can address their concerns before they inquire.

Finally, a strong CTA should be included to direct couples to book a consultation.

Portfolio Page: Showcasing Your Best Work

Show off all the amazing work you do on a portfolio page! Many wedding vendors will break it down by couples. Each portfolio piece should have:

• High-quality photos
• A story behind the couple and their wedding
• A testimonial from the couple
• An explanation of your role in the wedding

I also recommend choosing a variety of wedding styles to appeal to different couples. You may have a certain style, but I can guarantee you’ve done both big and small weddings, with high and low budgets, at different venues, with different vibes. Choose a variety to showcase on your portfolio page.

And again, include a CTA to book a free discovery call (noticing a theme here? 😉)

Blog: Establishing Authority and SEO Benefits

When couples come to me to build their website structure and design, sometimes they forget about a blog page. However, this can be one of the most important pages on your website! Your blog helps you establish authority in your industry. Couples may be looking for information, and your blog can answer them. 

There’s the SEO side of blogging, too. Each blog you publish is an opportunity to rank for new keywords. And the more keywords you rank for, the higher your chances of bringing in new website traffic, AKA potential new clients! 

Here are some blog ideas to get you started:

• Common questions couples have while planning a wedding
• Success stories
• Wedding planning tips
• Styled shoots
• Wedding inspiration
• Venue or vendor recommendations
• Trends and styles

You can write about so much to help couples make decisions and show that you’re an expert!

Contact Page: Making It Easy to Inquire

Another important page for your website is your contact page. By now, couples have probably explored most of your other website pages and decided to inquire about your services. Your contact page should be super simple so it’s easy for them to follow through and fill out your form. 

Your contact form should only have the essential fields you need to know before talking to them. Complex and long forms could potentially scare couples away. Other details can be ironed out later. Here are some examples of form fields you probably need:

• Names
• Email
• Wedding date
• Venue
• Vision

You may also want to provide other ways of contacting you, such as email, phone, or social links. 

Extra Pages to Consider

Whew! That’s a lot to consider for just your website’s main pages. If you aren’t too overwhelmed yet, I want to throw out some other page ideas for you to consider.

Lead Magnet

A lead magnet is a great way to provide value to your audience while capturing contact information for potential leads. You’re growing your email list to nurture potential couples into eventually inquiring about your services.

Testimonials and Reviews

A testimonials and reviews standalone page could be useful for potential couples to read through. It’s one place to read about other people’s experiences and how you made their wedding day perfect.

FAQ

An FAQ page can answer common questions about your services, pricing, or process. This is a way for you to build trust with your audience by showing you already know what they will ask before they ask it! Plus, you aren’t answering the same questions over and over in discovery calls 😉

Your Process

A page explaining your process and how you work can be helpful when couples are making decisions about who to work with. You can provide a step-by-step guide to working with you, a timeline of what to expect, and visuals to show what you’re talking about.

Vendor Recommendations

A vendor recommendations page lists trusted wedding vendors you’ve worked with before. There are two reasons for having this page.

1. It shows couples who you have worked with before and helps them make decisions.
2. You’re building connections with other business owners that could lead to future referrals.

On this page, include short descriptions of each vendor’s specialty and links to their website or social media. 

Structuring Your Wedding Website for Inquiries

A well-planned website structure improves user experience and helps guide visitors toward booking your services. Each page on your website should give future couples more information about your business, your services, and how you can make their wedding day perfect.
If you’re ready to build a website that converts visitors into clients, let’s chat! I offer web design, branding, and SEO services that, when combined, give you everything you need to attract and convert your ideal clients.