Branding

I am the queen of snacks. My 15 month old son would be the king. The kid can EAT. So having spent my fair share of time eating, shopping, and browsing menus for the best snacks of all time, I have also thought about what snack would best represent my business. (Normal, I know.) Cutting […]

If you have spent any time as a service provider, you have probably been asked, “but, who is your ideal client?” Hopefully you have put some real thought into this question and have an answer ready to go, because although it might feel a little weird and creepy (just being honest here…), having a fictional […]